Mafone was an idea of a friend. The idea was in plain simple words. They wanted to see what can be done visually with their idea so they can move ahead with the project. I designed several sample of logos with different styles. They settled with a cyberpunk look for their product- an app. I created a design brief which included the color palette, the typography, the logo, user target and features of the app. This design brief helped them move forward with developers.